Public Relations Disaster: How To Bounce Back

Public Relations Disaster: How To Bounce Back

Public relations can be a tricky thing for business. On one hand, you need to engage with the public to increase brand awareness and therefore drive increased sales; on the other hand, when you get it wrong, the public can be brutal. With social media becoming a...
Inbound Marketing: What You Need To Know

Inbound Marketing: What You Need To Know

You may never have heard the term inbound marketing, or if you have, you may not fully understand what it means. Is inbound marketing important? If you are a small to medium business, inbound marketing is crucial to the success of your business. Owning a small...

The dollar is a world brand. In essence it is simply a piece of paper. But branding has made it valuable. All the tools of marketing and brand building have been used to create its value. On the front you will find the owner of the brand: the Federal Reserve. There is a testimonial from the first President of the United States, George Washington. There is a simple users guide: “This note is legal tender for debts public and private.” And if you’re still not convinced, the owner has added the all important emotional message: “In God We Trust”. The dollar is a world brand. It confers a uniform value globally. But as I said it’s really just a piece of paper. Branding has made it worth something.

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