Why Writing Blogs Is Not About Just Writing Blogs

  Be careful of anyone who suggests you should be writing blogs – and better yet, that they’ll do it for you. There are many operators who assume that writing blogs is an easy way to help your business, but without any real benefit to you. Why? Because writing blogs is not about just writing[…]

What The Facebook Algorithm Change Means For You

  In June 2016, Facebook announced changes to its algorithm which changes the way we use Facebook as a promotional tool. It seems that most social media platforms prefer brands to pay for exposure and reach, and this is certainly one key outcome of the Facebook algorithm change. Does this mean you  should give up[…]

How You Can Avoid A Google Penalty

Why is the last thing you need in your life a Google penalty? Google is the world’s largest search engine, and although market share has dropped from 80% to around 65%, remains the biggest factor in how websites are viewed and visited. Google’s goal is to make accurate information, unique content and good writing easily[…]

How To Align Your Business & Marketing Goals

A common scenario we work with all the time is trying to match a business’s goals with marketing goals. How on earth does creating content help a business attract new customers or increase sales or improve profitability? The good news is that content marketing can and does do all of these things, but often the[…]

Return on Investment And Marketing Effectiveness

If you are a business owner, the term return on investment is probably always bouncing around in the back of your mind. This is especially true every time you pull out the business credit card: will this purchase give me good return on investment? When it comes to marketing, many business owners apply the same thought process. Will[…]

How To Create Amazing Content

Content marketing involves creating and distributing relevant and valuable content to attract and engage a target audience. The content is designed to be published on your website and distributed via your marketing channels. Basically, content marketing is the art of communicating with your customers and prospects without selling. The essence of this content strategy is the belief[…]

Content Creation: How To Know If It’s Working

You and your business are at the stage of understanding that content creation is an important part of your overall marketing strategy. Or perhaps you’ve tried a bit of content creation to see if it works, and you’re not sure how to work out whether it’s working or not. Maybe the whole content creation thing[…]

Podcasting: Should You Consider It?

Podcasting: is that even a thing still? Yes, podcasting is still a thing and is a growing thing. Far from declining in popularity, podcasting is increasing in both hosting and usage. This leads to the question: should you have a podcast? Should businesses start podcasting? Possibly. A podcast is not for everyone. It is a significant[…]

Facebook Instant Articles: Game Changer?

Have you heard of Facebook Instant Articles? Did you know that this new feature launched on April 12? Unlike most new Facebook features, Facebook Instant Articles isn’t something that you’ll be able to use right now. You’re going to need to do some prep work. Facebook Instant Articles are for mobile devices only – the way[…]

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