How A Purchase Decision Is Made

Do you find yourself wondering how a potential customer makes a purchase decision? You may be surprised at how complex the process of making a purchase decision is – but once you understand it, you can help your potential customers by making their decision easier. The purchase decision process represents a number of stages that[…]

5 Digital Marketing Trends in 2017

  As 2016 draws to a close, we decided to take a look at what digital marketing trends are likely in 2017. Why is digital marketing important for your business? Because without a digital marketing strategy you’ll miss opportunities and lose business. It really is that simple. Modern consumers like to do business with brands they[…]

Should I Be Using A CRM Tool?

If you’re struggling to keep up with the acronyms, don’t give up – because a CRM tool might be one of the most important in the list to familiarize yourself with. CRM, which stands for Customer Relationship Management, is the name of a system, model or software that stores data about your customers and tracks[…]

Can Big Data Help Small Business?

  Are you familiar with the term big data? It’s a buzzword in the industry at the moment and it’s gathering plenty of attention. Big data is often touted as the next big thing in business strategy development. But before jumping into using it, businesses must look closer at big data to ensure they don’t[…]

Traditional Marketing: Is It Worth Considering?

What’s the difference between digital marketing and traditional marketing, and why does it matter? Many small businesses struggle with deciding which kind of marketing to do, because their budget will only stretch to one or the other, not both. The decisions that must be made are not easy: which method of marketing will give me[…]

But I Can’t Afford Digital Marketing!

What do you do if you’re a small business and you can’t afford digital marketing? The first thing to understand is not that you can’t afford digital marketing, but that you can’t afford not to do digital marketing. But we understand that it’s hard for a small business to pay out money they don’t have on a[…]

Return on Investment And Marketing Effectiveness

If you are a business owner, the term return on investment is probably always bouncing around in the back of your mind. This is especially true every time you pull out the business credit card: will this purchase give me good return on investment? When it comes to marketing, many business owners apply the same thought process. Will[…]

Content Creation: How To Know If It’s Working

You and your business are at the stage of understanding that content creation is an important part of your overall marketing strategy. Or perhaps you’ve tried a bit of content creation to see if it works, and you’re not sure how to work out whether it’s working or not. Maybe the whole content creation thing[…]

Podcasting: Should You Consider It?

Podcasting: is that even a thing still? Yes, podcasting is still a thing and is a growing thing. Far from declining in popularity, podcasting is increasing in both hosting and usage. This leads to the question: should you have a podcast? Should businesses start podcasting? Possibly. A podcast is not for everyone. It is a significant[…]

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