How A Purchase Decision Is Made

How A Purchase Decision Is Made

Do you find yourself wondering how a potential customer makes a purchase decision? You may be surprised at how complex the process of making a purchase decision is – but once you understand it, you can help your potential customers by making their decision...
5 Digital Marketing Trends in 2017

5 Digital Marketing Trends in 2017

As 2016 draws to a close, we decided to take a look at what digital marketing trends are likely in 2017. Why is digital marketing important for your business? Because without a digital marketing strategy you’ll miss opportunities and lose business. It really is that...
Should I Be Using A CRM Tool?

Should I Be Using A CRM Tool?

If you’re struggling to keep up with the acronyms, don’t give up – because a CRM tool might be one of the most important in the list to familiarize yourself with. CRM, which stands for Customer Relationship Management, is the name of a system, model or software...
Can Big Data Help Small Business?

Can Big Data Help Small Business?

Are you familiar with the term big data? It’s a buzzword in the industry at the moment and it’s gathering plenty of attention. Big data is often touted as the next big thing in business strategy development. But before jumping into using it, businesses...
Traditional Marketing: Is It Worth Considering?

Traditional Marketing: Is It Worth Considering?

What’s the difference between digital marketing and traditional marketing, and why does it matter? Many small businesses struggle with deciding which kind of marketing to do, because their budget will only stretch to one or the other, not both. The decisions...
Do You Own What You Have Paid For?

Do You Own What You Have Paid For?

As a business coach I am seeing and hearing of too many instances where people get caught out assuming that if they have paid for something, then they own it. This is frequently not the case and they discover far too late. Employees – do not assume that if an employee...