Don’t Be Tempted By The Lure of Bad SEO

There’s such a thing as bad SEO? Yes, there is. SEO (search engine optimisation) is crucial to widening the reach of your online content, increasing traffic to your website and appearing in a search engine’s search results. But not all SEO is good SEO. What is bad SEO, and what impact can it have? What[…]

How To Pick A SEO Scam Artist

It’s not uncommon for businesses to fall victim to an SEO scam artist. Search engine optimisation (SEO) has become increasingly talked of like voodoo, a dark magic that nobody truly understands. It’s easy to be put off SEO by scam artists who encourage this mystery, making outlandish claims about SEO in order to confuse future[…]

SEO For Small Business: A How-To Guide

Is SEO for small business worth the time and effort? Does SEO work for small businesses? How do small businesses undertake SEO? Many smaller companies don’t have the resources or time to gain a solid understanding of how it all works – you’re too busy running your business. The result is that many small businesses are lacking the[…]

How To Optimize Your Website

Your business needs a website, and for many people, that means a WordPress website. You may have heard me say it before: having a website is not enough. Read on to find out some of the ways in which you should optimize your website for peak performance. WordPress is the most popular content management system[…]

Digital Trends in 2016

Why bother keeping up with digital trends? If there is one thing we know for sure, it’s that digital marketing is an industry that constantly changes. To stay ahead of the curve, not only do we need to know about the change and understand, but we must innovate our own practices, too. In order to[…]

Get A Better Adword Campaign

How do you build a better Adword campaign? What is an Adword campaign? Paid search engine advertising, also called pay-per-click (PPC) advertising, involves a search engine company like Google, Bing or Yahoo! charging fees for inclusion of a website in their search results pages. In this article, we are going to focus on advertising on[…]

Do You Have A Digital Marketing Strategy?

How much should you spend on a digital marketing strategy? A digital marketing strategy is as individual as your business itself. The answer depends on many things: how big your business us, how much growth in your business you’d like to achieve, and what ultimately your goals are for your business. It also depends in[…]

Website Design: How Old Is Too Old?

Does website design have a use-by date? The answer is a vehement yes. Website design evolves just like any other technology, though perhaps change happens more quickly. The first website was published in 1991 and was built exclusively of text. Up until the late 90’s, everyone had dial-up Internet (who can forget the sound of[…]

Website Design: Can I Do It Myself?

Website design: it’s not that hard, is it? You need a website for your business, but you aren’t sure what to do about it. It seems that it could be pretty easy to build one yourself. Or you have a website you designed several years ago – it’ll still be all right, won’t it? If[…]

5 Benefits of Paid Search Marketing

The term paid search marketing doesn’t often make it into the discussion when talking about digital marketing. Often digital marketing is often used to describe all of the activities we undertake – content creation, website development, search engine optimization, social media marketing and so on – to increase our organic presence online. However, it’s important[…]

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