Google Rankbrain & Your Business

Google Rankbrain & Your Business

Why does Google Rankbrain even matter in the day-to-day running of your business? In the digital marketing world, something we focus a lot of attention on is helping your website to appear when somebody searches Google for a produce or service you provide. This is...
New Facebook News Feed: Will It Affect You?

New Facebook News Feed: Will It Affect You?

You may have heard that the Facebook news feed is changing, and that if you’re a business with a Facebook page, you’ll be impacted. Facebook pages have become a staple in the repertoire of businesses looking to connect with and engage their customers, and...
Public Relations Disaster: How To Bounce Back

Public Relations Disaster: How To Bounce Back

Public relations can be a tricky thing for business. On one hand, you need to engage with the public to increase brand awareness and therefore drive increased sales; on the other hand, when you get it wrong, the public can be brutal. With social media becoming a...
Business Communication: Do It Like a Pro

Business Communication: Do It Like a Pro

Business communication is one of the most effective tools at your disposal for increasing the value and efficiency of your business. Your success at getting your point across can be the difference between sealing a deal and missing out on a potential opportunity. Yet...
Website Pages Your Business Must Have

Website Pages Your Business Must Have

What website pages should even the most basic site have? Hopefully, you’ve at least got a website. No matter what your business is – whether you provide services or sell products – there are some basic website pages that every site should have. You...
Live Video Tips For Your Business

Live Video Tips For Your Business

Live video may well be the catch cry of 2018, and if you’re not doing it, your business may suffer if your competitors take it up. Video is a powerful storytelling medium: it can impact viewers emotionally using sound, motion and visuals, which in turn drives...
Social Media Marketing 2018: Are You Prepared?

Social Media Marketing 2018: Are You Prepared?

Social media marketing 2018 looks very different than it did just a few years ago. Like most digital industries, social media continues to evolve rapidly, and that means that to have an effective marketing strategy, you must also keep up with change. What does social...
Content Marketing Trends in 2018

Content Marketing Trends in 2018

What content marketing trends will there be in 2018? In 2017, content marketing as consolidated its reputation as a key marketing tool, but also as much more. Content marketing continues to be a key relationship building tool, and this will continue into 2018. As with...
How A Purchase Decision Is Made

How A Purchase Decision Is Made

Do you find yourself wondering how a potential customer makes a purchase decision? You may be surprised at how complex the process of making a purchase decision is – but once you understand it, you can help your potential customers by making their decision...