Why does a business need a digital marketing strategy?
Marketing has changed, which means old marketing strategy methods no longer work.
Where once an advertising blast via TV or radio reached thousands of potential customers in the hope that several would feel compelled to visit your business, marketing is now much more targeted and based on relationships.
Modern consumers like to do business with brands they know and trust. Often, they’ll make a buying decision based on the recommendation of a family member, friend or colleague. They will often research a buying decision before they step foot into a business, and they like to be well-informed and empowered before they make that decision. They love to have a two-way relationship with the brands they do business with; to be able to communicate in real time.
That’s where digital marketing strategy becomes important for any business or brand.
The great news is that a modern digital marketing strategy takes care of all of these demands. Let’s start with your website design – the first and best salesperson your business could ever have. What does your website look like? Is it easy to navigate? Is it clear, concise, polished and professional? Do you have a mixture of images, video and text to appeal to the widest audience possible?
Once your website looks great, how do you get people to notice your website? The best way is to make sure your website shows up in the results when someone searches Google for your product or service. To do this, you need to update your website consistently with high quality, relevant information. A website that isn’t updated becomes a dead website. We help by creating content for you and publishing it on your website so that you rank highly in the Google search results. A digital marketing strategy will explore and analyse your audience and how your business is different from its competitors.
Then, there’s the question of distributing your content. You may creating the best possible content and publishing it on your website, but unless you are equally engaged in social media it’s a waste of time. One of the ways Google determines your credibility is by listening to if, how and when people are talking about you on social media. And distribution via social media opens up a a huge potential audience and improves your brand. A digital marketing strategy will distribute your content across multiple platforms to increase engagement and brand awareness.
Write My Website Will Create A Digital Marketing Strategy To:
- Ensure that your website is clear, concise and professional
- Ensure that your website is optimised for search engines
- Create a digital marketing strategy
- Create content for your website
- Distribute your own content and curated content on social media
- Manage social media accounts
- Establish or continue an email marketing strategy to improve customer loyalty
- Edit and proofread existing materials to ensure they are polished and professional
- Analyse the performance of your marketing strategy