Paid search marketing refers to paying for advertising with Google and other search engines. Payment is based on a Pay-Per-Click basis.
Using paid search marketing promotes websites by increasing their visibility in search engine results pages.
Paid search engine advertising, also called pay-per-click (PPC) advertising, involves a search engine company like Google, Bing or Yahoo! charging fees for inclusion of a website in their search results pages. These paid ads appear at the top or in the sidebar of a search results page, above and separate from the organic search listings. It may be useful for a business to utilise both paid search advertising and search engine optimisation. It is important to know that organic or unpaid listings on a search results page will get clicked 90% of the time. So paid search marketing should never take the place of a SEO strategy.
Writing ads for paid marketing revolves around keywords, so it can take some expertise to do effectively. Another aspect of advertising this way is to have landing pages created within your website that are specifically designed to appeal to people who have clicked on your ad.
Paid search marketing will also require ongoing monitoring and analysis, so it’s important to engage a specialist. Write My Website can help you write ads, create landing pages and analyse the performance of your paid marketing.
Want to know more about Paid Search Marketing? Read our blogs on this subject here.