A social media marketing strategy is the process of attracting website traffic or attention through social media sites, such as Facebook, Twitter, Linkedin and others.
A social media marketing strategy focuses efforts on creating content (about services, products, events, your brand or company) that attracts attention and encourages readers and supporters to share that content across their own social networks. When this content is shared from user to user, it is more likely to resonate, as the user views it as coming from a trusted source as opposed to a company marketing directly. This form of marketing is called organic (or earned) media rather than paid media via sources such as Google Adwords or boosting Facebook posts.
A social media marketing strategy is a way of creating “word of mouth” referrals to increase your brand exposure and broaden your customer reach.
Social media can also help build links that in turn support search engine optimisation efforts. Many people also perform searches at social media sites to find social media content. For example, YouTube is the second largest search engine in the world, while Google routinely uses Twitter to discover new content and assess the credibility of users.
Why Do I Need a Social Media Marketing Strategy?
Creating a social media marketing strategy is a finely balanced skill. On the one hand, it’s a powerful method of reaching a large audience. On the other hand, it is a network primarily set up to be relational. Using social media to trumpet your message without consideration for your audience is a common and crucial mistake. A social media marketing strategy needs to be handled with delicacy and a keen eye for communication. Managing your social media communities (including dealing with negative reviews or feedback) forms part of a social media marketing strategy.
Write My Website can create a social media marketing strategy, from understanding your industry, identifying your audience, creating content, scheduling the distribution of posts and analysing their effectiveness.
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