What is Facebook Live – and why should you care? If you are a business with a Facebook page, then you need to get your head around Facebook Live. It’s a new way of sharing information and content to a video-hungry audience.
What is Facebook Live?
On the surface, Facebook Live is a basic feature that offers live-streaming video capabilities to users. By tapping the live stream icon, you can start broadcasting video live from your smartphone, and write an optional description for the event. Any users following you will have the ability to “tune in” to the broadcast. At the end of the video, you can tap “finish” to complete the video, at which point it will be posted as a permanently available feature on your timeline. The maximum time limit for a broadcast is currently 30 minutes, and you can block specific users if you desire. You can also simply create a Live feed and post it to your timeline for others to see when they’re next on Facebook – your friends don’t necessarily have to tune in at the specific time to view the video.
Why You Should Consider Facebook Live
Video is the king of content. For one thing, video is incredibly important to any business marketing strategy. If your brand isn’t already creating video content for social, you’re behind the times. In the world of social media marketing, video was the trend of 2016. Now, with the introduction of live video on Facebook, it’s more important than ever to produce video content if you want to stay relevant and keep up with your competition.
It’s still new, so you can get ahead of your competition. Because Facebook Live is still a fairly new tool, many brands haven’t yet joined the wave. This can be distinctly to your advantage. There is still plenty of opportunity and room in the online space. Brands that use this new tech solution set themselves apart from their competitors.
Best Practices for Facebook Live
Know what you plan to talk about ahead of time so you don’t have a rambling discussion about nothing. Knowing what you plan to talk about and doing it well will do wonders for your reputation. You might consider having a script and rehearsing if it feels too much like public speaking and you feel nervous about it.
Create a compelling title. It goes without saying that you should relate the title to the focus of your broadcast. To get people to click on it, it needs to be interesting!
Speak loudly and clearly. Like with any video, your audience needs to be able to hear what you have to say. To this end, avoid broadcasting anywhere that has a lot of background noise.
Acknowledge your audience. You are creating a video for your friends, followers, clients and customers. Try to make the broadcast as helpful to them as possible – it’s really not about you. It’s a good idea to begin or end your video by thanking your audience for watching.
Test different broadcast length and times. Facebook recommends you go live for at least 5 minutes. See what your audience likes and use that as your gauge. Also try going live at different times to see when most of your audience is around.
End with a call to action. Live video can be an integral part of your social media marketing, so make the most of it by directing your audience to a specific place. Include a simple call to action at the end of your video, such as to visit your website or private message you for more information on the topic.
Ways You Can Use Facebook Live
Facebook Live can be a useful tool for business. Here are some ideas and suggestions.
Behind the scenes. What goes on behind the facade of your business? Do you have a fun team environment or a creative space? Do you have a place where you make things or cook food? Think about a behind-the-scenes tour. I remember when I was a teenager, I worked at McDonald’s and hosted birthday parties for little kids. One of the highlights of the party for the kids was the tour through the kitchen and cold room. It was a novelty – something they hadn’t seen before. Think of your business in the same way. You might think it’s boring, but for other people, it could be interesting.
A hotel, bar or massage therapist could give a tour of their facilities.
Frequently asked questions. You can live answer some of the most frequently asked questions in your industry. What do people most want to know?
Solve a common problem. Find something that pertains to your expertise and relates to your business, but is also personal. Then show your audience how to do it with simple steps.
Use a tripod and point your iPhone camera at you or even at your computer screen, and explain how to do something as you do it. If you run a food blog, for example, you could video yourself making a recipe.
Product demos or new product launches. Just like with how-tos, do live product demos for your friends and followers. Show them how to use a product or give sneak peeks of a new product that will be launched soon.
Breaking news. Compile sources that inform you when there’s breaking news in your industry. Then when something happens within your area of expertise, you can go live immediately and share it with your audience.
Report news and also add your own thoughts and opinions, so people know what to do with that information. Doing videos like these helps you establish your expertise.
There are many ways you can use Facebook Live to benefit your business. Because video is so popular, Facebook Live seems to get higher organic reach than other types of content. And it would appear that Live is just the beginning of what Facebook wants to do with video. Facebook is currently testing a dedicated video news feed on select mobile devices, so people always have video in their pocket and at their fingertips.
Video is the future – are you ready to jump on board? Contact us for more information and to discuss your marketing strategy. We love helping businesses to succeed!